Client Overview:
Barcelona Inside and Out is a boutique travel agency specializing in tailor-made, luxury holidays and private tours throughout Spain, with a particular focus on Catalonia. Their offerings emphasize authentic, off-the-beaten-path experiences, connecting travellers with local culture, gastronomy, and unique adventures.

Objective:
Develop a cohesive brand identity that encapsulates the company's commitment to personalized, authentic Spanish experiences, highlighting their deep local knowledge and exclusive access to unique destinations and activities.

Target Audience:
Affluent travellers seeking bespoke, immersive experiences in Spain. This includes families, couples, and corporate clients desiring personalized itineraries that delve into local culture, cuisine, and hidden gems beyond typical tourist paths.

Design Elements:

• Logo: Create a logo that reflects the essence of exploration and authenticity. Incorporate elements inspired by Catalan culture and architecture, such as the iconic panot tile patterns found throughout Barcelona, to establish a sense of place and tradition.

• Applications:

  • Website: Design a user-friendly, visually engaging website that highlights the bespoke nature of the services, featuring testimonials, sample itineraries, and rich imagery to inspire potential clients.

  • Marketing Materials: Develop brochures, business cards, and digital assets that maintain brand consistency, utilizing the established colour palette, typography, and imagery to reinforce brand identity across all touchpoints.

• Colour Palette: Utilize warm, earthy tones reminiscent of the Spanish landscape—terracotta, olive green, and deep blues—to evoke feelings of warmth, adventure, and sophistication.
  
  https://www.barcelonainsideandout.com