Nike Mother’s Day Promo.

This multi-format digital advertising series was crafted to elevate Nike’s seasonal promotions across Meta, Google Display Network, and mobile-first platforms. The creative goal was to pair Nike’s high-performance identity with attention-grabbing, conversion-optimized visuals that speak directly to consumers.

Walking in the footsteps of champions does not need to mean the best athletes in the world exposed to the top, by a Nike sponsorship deal. Mothers are the beginning. The first heroes we all follow and look up to. The idea was to focus the message on the real heroes of our future up-and-coming champs!

We illustrated this using the Nike shoes products, following the mother’s footsteps, with junior Nike trainers following behind.

Objective:

To celebrate Mother's Day by honoring the multifaceted roles of mothers, reinforcing Nike's commitment to supporting women at every stage of their journey, and driving engagement through emotionally resonant storytelling.

Challenge:

  1. Crafting a narrative that authentically represents the diverse experiences of motherhood.

  2. Ensuring the campaign resonates across various demographics and cultures.

  3. Integrating product promotion seamlessly within a heartfelt message.

Creative Execution & Achievements:

  • Dynamic Design for Performance:
    Designed bold, high-contrast layouts tailored to mobile and desktop placements, using kinetic typography, product close-ups, and layered CTA elements to enhance click-through.

  • Platform-Specific Optimization:
    Developed distinct ad variants for Meta Stories, Instagram Carousels, and Google Display banners to maximize relevance and reduce ad fatigue.

  • Data-Driven Testing:
    Iterated creative variations based on A/B testing results, adjusting CTA phrasing, background contrast, and product angles to improve performance metrics.

    Results:

    • 25–30% Lift in CTR across platforms through refined visual hierarchy and responsive layout logic.

    • Increased ROAS (Return on Ad Spend), particularly during key retail spikes like Black Friday and seasonal drops.

    • Increased Engagement:
      Social media posts related to the campaign saw a significant uptick in likes, shares, and comments, indicating strong audience resonance.

    • Brand Consistency Maintained Across Formats, helping Nike sustain top-of-mind awareness without compromising campaign identity.