DTC Campaigns

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Winning ad campaigns
for Sima

Across the three winning video ads, strong emotional and psychological triggers drove performance. The top performer generated 677 purchases from €3,721.58 spend with a 2.44% CTR and €48.33 CPA by leveraging a powerful hygiene-focused “UGC” hook and a high 18.72% hold rate. The second ad delivered 312 purchases from €459.11 spend at a €38.26 CPA by combining compelling transformation visuals with urgency-driven messaging. The third ad achieved 95 purchases from €199.59 spend at a €39.92 CPA by using AI and trust-building content. Collectively, the winners proved that emotion, visual proof, and credibility are key drivers of engagement and conversion..

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