In 2007, Monarch Airlines, the first British commercial airline founded in 1968, entered the full travel market incorporating low budget flights, hotels & holidays in an attempt to rival EasyJet. I joined as their first in-house designer from 2007-2013, as part of their newly formed internal marketing & PR team.

During this time we went from having an annual 500k marketing budget, to 3.5m and trebled our destination slots. I was also heavily involved in their next two rebrands, delivering all forms of online & offline promotional material.