As the Creative Lead Art Director, I have overseen a dynamic design team dedicated to delivering a comprehensive range of design solutions across various media platforms, with a keen focus on the healthcare sector and sustainability. My role meant being involved, not only conceptualising and implementing creative design strategies, but also ensuring that our branding efforts resonate effectively with the target audience. By leading the team in innovative design initiatives, my goal is always to drive impactful storytelling and visually engaging content that aligns with the values of the customer’s needs.

Role: Creative Lead Art Director
Client Industries: Pharmaceutical, Private Healthcare

Challenge

Healthcare clients needed clearer, more empathetic communication for patients and professionals — across print, digital, and brand experiences — in a highly regulated and information-heavy sector.

My Role

I led a hybrid team of designers in delivering multichannel creative campaigns, brand refreshes, and performance materials for German healthcare brands such as Ferring. My work focused on simplifying complex messaging and driving audience trust and response.

Results

• Delivered patient-first campaigns with accessible visual language, improving engagement and brand clarity

• Built modular design systems to scale content quickly across channels and formats

• Enabled faster creative turnaround by integrating AI workflows into brainstorming and layout

• Supported pitches that won new accounts through strong visual storytelling and campaign strategy