Role: Online Visual & UX Creative
Focus: E-commerce design, campaign creative, performance marketing

Challenge:

HP needed to deliver high-volume promotional campaigns involving its’s huge product range across EMEA and the UK markets — all while maintaining brand consistency, visual appeal, and top-tier performance across digital touchpoints.

My Role:

As a core part of the HP merchandising team, I was responsible for delivering end-to-end creative for fast-paced, data-driven campaigns. Working closely with developers and marketers, I designed and implemented:

• High-converting landing pages

• Homepage banners & affiliate ads (various sizes)

• Microsites & promotional offer pages

• Direct marketing emails & campaign assets

My creative process focused on clarity, hierarchy, and brand storytelling — ensuring every element was visually engaging and conversion-optimized.

Results

• Boosted campaign conversion rates by aligning visual storytelling with sales strategy

• Reduced bounce rates through simplified, UX-optimized landing experiences

• Delivered 20+ campaign launches across multiple regions with zero delays

• Helped streamline design handoff by building a repeatable system of modular components and mockups

Impact

By balancing brand consistency with fresh, attention-grabbing visuals, I helped HP strengthen its online presence during key retail moments. The result was measurable growth in campaign engagement, conversions, and internal design efficiency.

With general promo campaigns, whether it was a seasonal or event based, or just a particular push due to a sales drop on that product, being creative with the messaging was strongly encouraged. Making use of the product’s features to fit a theme worked well.